13 Mayıs 2012 Pazar

The Little Things Count [Selling Tips]

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by Osman Parvez
When you're selling a house, you want prospective buyers to experience a positive emotional reaction from the moment they walk into your home.    Just like meeting someone in person, there are no second chances to make a first impression.

Remember, buyers are not just considering investing a substantial sum of money.   They are looking for home;  a place to share meals with friends and family, hold gatherings, and seek refuge.    They're looking for a place to practice yoga, make art, and relax after a hard day of work.     They're looking for a safe place to raise a family, where they'll fit in and feel comfortable living.       

When potential buyers are walking up to your house, this is NOT what you want them to see:

Knock, Knock... 

Arguably, it's a trivial detail, but think about it.   What emotional reaction do buyers get from seeing a broken doorbell? 

The truth is that from the moment they walk in the door, they are either visualizing themselves living in the house or, if we've failed at making a good first impression, wondering what other maintenance is being deferred.     Failure has a big price.    If they are looking for defects and flaws, not imagining living in your house, and certainly not feeling warm and fuzzy about it, they're unlikely to get emotionally attached and not going to make an offer.   

It costs just a few bucks down at McGuckin for a replacement door bell cover.     I'd even recommend going a step further and getting something artsy and interesting, a detail piece, for not much more.    Like this frog door bell, for example.

When buyers see that the sellers have invested in a few small, eye-pleasing details, it sends a signal that the house was taken care of,  loved, and appreciated.    This house - perhaps unlike the others - got the repairs it needed, when it needed them. 

I've seen the emotional effect small details can have on buyers, over and over again.   I've also seen the opposite, how seemingly trivial details  reflect poorly and leave an unpleasant aftertaste. 

Houses tell a story.   What story do you want your house to tell?

Details which express love and attention, sometimes even whimsy, can have a very positive affect.   Just don't over do it.    A house packed with curious and oddball decorations can also be a turn off.   Keep it simple and most importantly, keep it subtle
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I advise buyers and sellers on how to make the most of their real estate opportunity.   If you'd like to talk to me about how to make a smart real estate decision, call 303.746.6896.    ---Our goal is to provide exceptional service to our clients. The ideas and strategies in this blog post are the opinion of the writer at the time of publication. Silver Fern Homes recommends careful and complete due diligence before buying or selling real estate or other investments. Consult with your professional advisers before making financial decisions. This article is not intended as legal, tax, or investment advice. Silver Fern Homes will not be held liable for investment choices derived from this article.

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